HomeWhat ranking is worth
What ranking is worthWhat is ranking #1
on Google worth?
The top organic result gets more clicks than #2 and #3 combined. Here is what that is worth in visits, leads and ad dollars for nine kinds of local business, using published 2026 data.
Pick your industry
Each figure is the monthly ad value of ranking #1 for a service searched 1,000 times a month, using 2026 benchmarks.
Sources: click-through rates by position from a SISTRIX study of more than 80 million keywords (28.5% for #1, 15% for #2, 11% for #3, under 1% for each page-two result). Cost per click and conversion rate from the WordStream by LocaliQ 2026 Search Advertising Benchmarks (13,474 US search campaigns, April 2025 to March 2026). The ad-equivalent value is what the same clicks would cost if you bought them in Google Ads. Real results vary with your market, your site and your reviews.
Or run your own numbers
Choose an industry, set your search volume and customer value, and compare positions #1, #2 and #3.
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We’ll pull actual search volume for your services and city, show where you rank today, and map out what it takes to reach #1.