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PricingStraight pricing.
No mystery retainers.
Here is roughly what things cost. You get a fixed written scope and quote before any work begins — and the number does not creep.
Monthly programs.
Three tiers. The right one depends on how many channels you need running and how contested your market is.
Foundation
One service run properly. Best for businesses that know exactly where the gap is.
- One core service (SEO, local SEO, paid media or social)
- Full audit and tracking setup
- Live reporting dashboard
- Monthly strategy call
- Month-to-month after onboarding
Growth
Two or three services working together. Where most Dallas businesses see the fastest compounding.
- Two to three services, coordinated
- Local SEO + paid media + content typical
- Landing pages built in-house
- Review generation system included
- Bi-weekly optimization, monthly strategy call
- Priority response
Market Leader
The whole engine. For businesses competing across multiple DFW submarkets or locations.
- Four or more services, fully integrated
- Multi-location and multi-market strategy
- AI search optimization included
- Dedicated senior strategist
- Custom automation and dashboards
- Weekly reporting cadence
Management fees only. Advertising budget is paid directly to Google, Meta and other platforms on your own billing.
Fixed-scope builds.
Websites, brand systems and custom software are quoted as projects with an end date, not billed as open-ended retainers.
Website build
$4,500–$18,000
Custom design and hand-coded build. Range depends on page count, service and location pages, and any integrations. Typical local business site lands in the $6,500–$11,000 band.
Web design details →Brand identity
$3,500–$12,000
Positioning, messaging, logo system, guidelines and collateral. Identity refresh sits at the low end; full repositioning with rollout at the high end.
Branding details →AI & automation build
$2,500–$25,000
From a single workflow automation to a full intake agent with CRM and scheduling integration, plus a monthly maintenance fee.
AI development details →In every engagement, at every tier.
None of the items below are upsells or add-ons.
Free initial audit
Before you pay anything, you get a written read on where you actually stand.
Conversion tracking
Call tracking, form tracking and analytics configured and verified.
Live dashboard
Check leads, spend, rankings and cost per acquisition any time.
You own every account
Domain, hosting, ads, analytics, profile. Created in your name.
Pricing questions.
Why are prices ranges instead of fixed numbers?
Because a single-location practice in Rockwall and a five-location group competing in Uptown need very different amounts of work to reach the same result. The range reflects scope and competition. You get a fixed written quote before anything starts, and it does not change mid-engagement without your approval.
Is ad spend included in the management fee?
No. Media budget goes directly to Google or Meta on your own billing, and our management fee is separate. That keeps your spend transparent and means we are never incentivized to inflate it.
Do you require a setup fee?
For most retainers there is a one-time onboarding fee covering the audit, tracking installation, account structuring and the first build phase. It is quoted up front and it is the only non-recurring charge besides project work like a website.
What if I only want one service?
That is fine and common. Plenty of clients start with just local SEO or just paid media. The stacked plans exist because the services reinforce each other, not because you are required to buy them together.
Can I pause or cancel?
Yes. Retainers are month-to-month with 30 days’ notice. Project work like a website or brand build runs on a fixed scope and payment schedule, so those are completed rather than paused.
Get an exact number for your business.
Tell us the goal and the city. We will scope the work, put the price in writing, and say plainly whether the expected return justifies the spend. Sometimes the honest answer is that it does not yet.