How the Dallas map pack actually works
Relevance, distance and prominence — what each one really means, and which two you can still move.
Coming soon →Home/Insights
InsightsWhat we learn running
campaigns here.
No listicles and no recycled hot takes — just findings from live DFW accounts, written so you could act on them yourself if you wanted to.
01Planned
What we are writing next.
Six pieces drawn from live DFW accounts rather than from other people’s blogs.
Getting your business cited by ChatGPT
The entity, schema and citation work that decides which brands an AI assistant reaches for.
Coming soon →The five ways Google Ads wastes your budget
Broad match, bad conversion actions, brand bidding, PMax drift and mismatched landing pages.
Coming soon →Why your site loads in 4 seconds
The usual culprits: uncompressed hero images, five font weights, and a page builder doing too much.
Coming soon →A review system that stays inside policy
How to ask for reviews consistently without gating, incentivizing or risking a platform purge.
Coming soon →What a marketing budget should actually be
Working backward from customer value and close rate instead of guessing at a percentage of revenue.
Coming soon →Note for the site owner: these are planned article slots. Publish each as its own page (for example insights-dallas-map-pack.html), link the card to it, and add it to sitemap.xml. Six well-researched articles will do far more for rankings than sixty thin ones.
Rather have it applied to your account?
Book a free strategy call and we will run these same checks against your site, your rankings and your ad spend instead of discussing them in the abstract.