HomeWhat ranking is worthAttorneys and law firms
Attorneys and law firmsWhat is ranking #1 worth
for a law firm?
Ranking first on Google for a service searched 1,000 times a month sends a law firm about 285 visits and 16 leads a month. Buying those same clicks in Google Ads would cost about $2,813 a month at the 2026 average of $9.87 per click.
The numbers behind a law firm’s ranking
2026 Google Ads benchmarks for your industry, plus how clicks split across the top of Google.
Sources: click-through rates by position from a SISTRIX study of more than 80 million keywords (28.5% for #1, 15% for #2, 11% for #3, under 1% for each page-two result). Cost per click and conversion rate from the WordStream by LocaliQ 2026 Search Advertising Benchmarks (13,474 US search campaigns, April 2025 to March 2026). The ad-equivalent value is what the same clicks would cost if you bought them in Google Ads. Real results vary with your market, your site and your reviews.
Visits, leads and ad value by position
Monthly estimates at four search volumes. Ad value is what the same clicks would cost in Google Ads.
| Monthly searches | Rank #1 | Rank #2 | Rank #3 | Page two |
|---|---|---|---|---|
| 500 searches a month | 142 visits 8 leads $1,406 in ad value | 75 visits 4 leads $740 in ad value | 55 visits 3 leads $543 in ad value | 5 or fewer visits |
| 1,000 searches a month | 285 visits 16 leads $2,813 in ad value | 150 visits 8 leads $1,480 in ad value | 110 visits 6 leads $1,086 in ad value | 10 or fewer visits |
| 2,500 searches a month | 712 visits 40 leads $7,032 in ad value | 375 visits 21 leads $3,701 in ad value | 275 visits 15 leads $2,714 in ad value | 25 or fewer visits |
| 5,000 searches a month | 1,425 visits 79 leads $14,065 in ad value | 750 visits 42 leads $7,402 in ad value | 550 visits 31 leads $5,428 in ad value | 50 or fewer visits |
Run it with your own numbers
The calculator starts with attorneys and law firms benchmarks and an example value of $5,000 for a new client. Change it to match your business.
Questions
How much is a #1 Google ranking worth for a law firm?
At 1,000 monthly searches, the #1 organic result earns about 285 clicks a month, and at the 2026 average conversion rate of 5.55% that is roughly 16 leads. Those clicks would cost about $2,813 a month in Google Ads. What it is worth in revenue depends on what a new client is worth to you and how many leads you close.
Why is #1 worth so much more than #3?
Clicks are not shared evenly. A SISTRIX study of more than 80 million keywords found the #1 organic result averages a 28.5% click-through rate, #2 averages 15% and #3 averages 11%. Every result on page two gets under 1%.
Are these numbers guaranteed?
No. They are industry averages. Your results depend on search volume in your area, map pack and ad placement, your reviews, and how well your website turns visits into calls. Use the calculator with your own numbers, or ask us for a free audit with real search volume for your market.
Want to know your real numbers?
We’ll pull actual search volume for your services and city, show where you rank today, and map out what it takes to reach #1.