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Physicians and surgeonsWhat is ranking #1 worth
for a medical practice?
Ranking first on Google for a service searched 1,000 times a month sends a medical practice about 285 visits and 35 leads a month. Buying those same clicks in Google Ads would cost about $1,357 a month at the 2026 average of $4.76 per click.
The numbers behind a medical practice’s ranking
2026 Google Ads benchmarks for your industry, plus how clicks split across the top of Google.
Sources: click-through rates by position from a SISTRIX study of more than 80 million keywords (28.5% for #1, 15% for #2, 11% for #3, under 1% for each page-two result). Cost per click and conversion rate from the WordStream by LocaliQ 2026 Search Advertising Benchmarks (13,474 US search campaigns, April 2025 to March 2026). The ad-equivalent value is what the same clicks would cost if you bought them in Google Ads. Real results vary with your market, your site and your reviews.
Visits, leads and ad value by position
Monthly estimates at four search volumes. Ad value is what the same clicks would cost in Google Ads.
| Monthly searches | Rank #1 | Rank #2 | Rank #3 | Page two |
|---|---|---|---|---|
| 500 searches a month | 142 visits 18 leads $678 in ad value | 75 visits 9 leads $357 in ad value | 55 visits 7 leads $262 in ad value | 5 or fewer visits |
| 1,000 searches a month | 285 visits 35 leads $1,357 in ad value | 150 visits 19 leads $714 in ad value | 110 visits 14 leads $524 in ad value | 10 or fewer visits |
| 2,500 searches a month | 712 visits 89 leads $3,391 in ad value | 375 visits 47 leads $1,785 in ad value | 275 visits 34 leads $1,309 in ad value | 25 or fewer visits |
| 5,000 searches a month | 1,425 visits 177 leads $6,783 in ad value | 750 visits 93 leads $3,570 in ad value | 550 visits 68 leads $2,618 in ad value | 50 or fewer visits |
Run it with your own numbers
The calculator starts with physicians and surgeons benchmarks and an example value of $2,500 for a new patient. Change it to match your business.
Questions
How much is a #1 Google ranking worth for a medical practice?
At 1,000 monthly searches, the #1 organic result earns about 285 clicks a month, and at the 2026 average conversion rate of 12.43% that is roughly 35 leads. Those clicks would cost about $1,357 a month in Google Ads. What it is worth in revenue depends on what a new patient is worth to you and how many leads you close.
Why is #1 worth so much more than #3?
Clicks are not shared evenly. A SISTRIX study of more than 80 million keywords found the #1 organic result averages a 28.5% click-through rate, #2 averages 15% and #3 averages 11%. Every result on page two gets under 1%.
Are these numbers guaranteed?
No. They are industry averages. Your results depend on search volume in your area, map pack and ad placement, your reviews, and how well your website turns visits into calls. Use the calculator with your own numbers, or ask us for a free audit with real search volume for your market.
Want to know your real numbers?
We’ll pull actual search volume for your services and city, show where you rank today, and map out what it takes to reach #1.