How much does a website
cost in Dallas?

The short answer

A professionally built website for a Dallas small business usually costs $4,500 to $18,000, and most local service businesses land between $6,500 and $11,000. Templates and do-it-yourself builders cost less up front. Large custom builds with booking systems, many locations or ecommerce cost more.

Those are the ranges on our pricing page. The rest of this article explains what moves a project up or down that range, so you can compare quotes on equal terms.

What drives the price

Two websites can look similar and cost very different amounts. The difference is almost always in these six things.

• Number of pages. A five-page brochure site is a small job. A site with a page for every service and every DFW suburb you serve is a much bigger one, and it is also the kind that ranks.
• Custom design versus a template. A theme with your logo dropped in is fast and cheap. A custom design built around your brand and your customers costs more and converts better.
• Copywriting. Someone has to write every page. If the agency writes it, plan for that in the budget. If you write it, plan for the time.
• Integrations. Online booking, payment, CRM, call tracking, chat and patient or client portals all add build and testing time.
• SEO and AI search setup. Page structure, schema markup, redirects from your old site and speed work are what let a new site rank. Skipping them is one of the most common ways businesses lose traffic after a redesign.
• Photography and video. Real photos of your team and work outperform stock images. A shoot adds cost but usually pays for itself.

Typical price ranges in DFW

Under $3,000: a template site, often built on Wix, Squarespace or a basic WordPress theme. Fine for a brand-new business that needs to exist online. It rarely ranks in a competitive Dallas category.

$4,500–$8,000: a custom-designed site for a single-location business, with core service pages, mobile-first design, basic schema, tracking and on-page SEO.

$8,000–$18,000: a larger build with service and location pages across the Metroplex, custom copy, integrations, migration from an old site with redirects, and full technical SEO.

$18,000 and up: multi-location brands, ecommerce, custom applications or complex patient and client portals.

The costs after launch

The build is not the only cost. Budget for:

• Hosting: roughly $20 to $100 a month for a fast, secure host for most local business sites.
• Maintenance: updates, backups, security and small edits. Many agencies bundle this into a monthly plan.
• Domain and email: small, but easy to lose track of. Make sure the domain is registered in your name, not the agency's.
• Ongoing content and SEO: a website that never changes slowly loses ground to competitors who keep adding pages.

What a good Dallas website should include

• Pages that load in under two seconds on a phone. We cover why most sites miss that in why your site takes four seconds to load.
• A clear call to action and click-to-call phone number on every page.
• A dedicated page for each main service, written for the way customers search.
• Location pages for the DFW suburbs you actually serve.
• Reviews, photos and proof near every call to action.
• Local business schema that matches your Google Business Profile exactly.
• Call and form tracking from day one.

Questions to ask before you sign

• Who owns the domain, the hosting account and the site files when the project ends?
• Is copywriting included, and how many rounds of revisions?
• If you are replacing a site, will every old URL be redirected to its new page?
• Is SEO setup included, or is it a separate project?
• What does ongoing maintenance cost, and is it required?

Common questions

How long does it take to build a website?

Most local business sites take four to eight weeks from kickoff to launch. Larger builds with integrations or many location pages can take ten to twelve weeks. Waiting on content and photos is the most common cause of delays.

Is a Wix or Squarespace site good enough?

For a brand-new business with a small budget, it can be a reasonable start. In competitive Dallas categories, a custom site that is faster, better structured for search and built to convert usually pays back the difference quickly.

Should I redesign my site or start over?

If your current site ranks for valuable searches, keep the URLs and content that earn traffic and rebuild around them. If it brings in little traffic and few leads, a fresh build is usually faster.

See examples on our web design page, or ask for a fixed quote. You get a written scope and price before any work starts.